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Management & Research Team

   
Members











 

  • Ivo Vlaev BSc MSc (NBU) PhD (Oxon)

Ivo's previous consulting work related to consumers' risk perception funded by the Institute of Actuaries, London. He has also worked on consulting projects on consumer price perception, consumer trust, and brand memory funded by large retailers.

His research interests are focused on investigating judgment and decision-making under risk and uncertainty, by exploring various methods from experimental psychology, economics (game theory), and computer science (neural networks and multi-agent systems). Another area of interest is consumer choice in retail environments.

Representative Publications:

http://www.ucl.ac.uk/~ucjtivl/

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