Research Areas

The specific areas we investigate currently focus on solving the issues affecting our major research project, delivering financial advice to people using computers. The final goal is to develop an electronic financial advice system, which people can use, with help from financial advisors or other assistance, to optimise their financial decision making. By simulating the effects of different financial decisions, we aim to give people the insight into the choices they have available, and generate advice that will optimise the overall happiness that money can bring users over a lifetime. We use a sophisticated model that takes into account people's psychological make-up to generate advice that is uniquely tailored to an individual's preferences. To do this we've done novel research in a number of areas.